Adidas
Whenever We Want

Problem:
Women in big cities around the world don’t feel safe running when it's dark. 

Solution:
In these cities, there are thousands of dogs living in shelters, they are given food and a home,  
but staff don’t have time to take them out for walks. Making the dogs anxious and less likely to be adopted. 

Adidas will team up runners with these dogs. Making runners  feel safe at any time of the day while giving dogs in shelters something to run for.